3min chapter

Night Science cover image

21 | Daniel Kahneman and the sunk-cost fallacy

Night Science

CHAPTER

The Critical Phase of the Creative Process

Danny Cevallos: In the scientific lore, the process is not important. So why is it that we make it sound linear? There is an element of teaching and communication in science. Once you have learned a better way of doing it, the previous way gets very quickly forgotten. Recreating the creative process is extremely difficult.

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