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2min chapter
Think you know what consumers want? Think again.
The McKinsey Podcast
Exploring Best Practices in Micro Targeting and Business Expansion
This chapter explores advanced micro-targeting techniques like Smart Reach and emphasizes leveraging consumer relationships for tailored offerings. It also discusses the significance of focusing on wellness, particularly for women, and suggests strategic partnerships for enhancing customer service.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode