
Luxottica: One Sunglass Company to Rule Them All?
Stuff They Don't Want You To Know
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Eyewar, a Cool Portmanteau
In its early years, this company wasn't a huge, huge player. They made accessories for the optical industry. But delveccio saw some opportunity here. And he did that in 19 67 with the first lexotica collection. People were on board with it. Still wasn't enough. Let's pass forward to 74. Youave that pointesy, ok, we've made the metal to make the stuff, now we're making the whole ames to make the thing. What if we could do more than just frames? He thought, well, how do i get all of these things lined up vertically for my o, for my own well? This is somebody who's thinking really
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