In the Pit with Cody Schneider | Marketing | Growth | Startups cover image

AI is Replacing UGC Creators: 1 Click Makes 1,000 Ads

In the Pit with Cody Schneider | Marketing | Growth | Startups

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Leveraging AI for Ad Innovation

This chapter explores the transformative role of AI in ad creation and performance marketing, highlighting its ability to produce numerous ad variations quickly, leading to cost savings and improved return on ad spend. The speakers discuss the evolution from audience targeting to focusing on creative volume, emphasizing the importance of data-driven experimentation and structured testing. Additionally, they share successful marketing strategies that can scale beyond expectations, demonstrating how accessibility to AI tools empowers marketers to iterate and optimize effectively.

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