Carson: The public's perception of atomis try technology was shaped in this sort of pecipe era by, you know, the media and really an a lot of teinventure capitalists had kind of bought a certain narrativeand that kind of filtered out into the media. He says most of the short term applications may well be a non consumer facing. Carson: Headlines are hard but we need like headline writing is both in art, but it's also a very toxic science which often is in conflict with the substance of the story.