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Navigating Rental Service Challenges
This chapter analyzes the investment potential of companies like Rent the Runway and Urban Outfitters' Nuuly within the evolving rental clothing industry. It contrasts the struggles of Rent the Runway with Nuuly's growth, profitability, and market strategy, emphasizing the impact of effective capital allocation and consumer engagement. The chapter concludes by examining the broader implications for the retail space and the potential future direction of clothing rental services.