3min chapter

The Colin and Samir Show cover image

We interviewed a YouTube employee about why videos go viral

The Colin and Samir Show

CHAPTER

The Different Levels of Fandom

A lot of the biggest YouTube creators you could describe as professional fans. The single most important thread between what makes stuff successful and that exists on YouTube is the number of people who are passionate about something. It's a passion-driven platform in a lot of ways, so it makes sense that these two things go together.

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