3min chapter

Marketing Against The Grain cover image

The Future Of Marketing In An A.I. World w/ Phil Agnew (#113)

Marketing Against The Grain

CHAPTER

AI and the Future of Marketing

I think there's like 50 to 60% of a marketers job that they would really prefer not to have to do. In psychology there is a bias called the labor illusion which means that when we see the effort that goes into something we value it more. If we know that all of the copy is written in the system toward AI, all these designs are actually created directly from AI, consumers might end up valuing your marketing less. Would you almost want a trademark on human only created? Certified human.

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