The Importance of Bottom Line Thinking

In many businesses, the bottom line is literally the bottom line. But dollars should not always be the primary measure of success. If you run a non-profit or volunteer organization, how would you know whether you were performing at your highest potential? How do you think bottom line in that situation? A non-profit's bottom line. What is our business? Who is our customer? And what does the customer consider value? We can be unselfish thinkers who put others first and add value to their lives.