The sexualization of girl power
KERA's Think
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Empowerment or Objectification?
This chapter examines the cultural landscape of the late 1990s and its influence on perceptions of female power through sexual appeal, notably in the pop culture of the time. It critiques the emergence of post-feminism, showcasing how marketing and media shaped a narrative that equated empowerment with consumerism and desirability, distancing young women from traditional feminist ideals.
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