S4E04 Partial Least Squares: Straight Outta Uppsala
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SEM and PLS
PLS is based on an iterative least squares kind of process. And so it puts fewer demands in terms of sample size. We've come a long way since the 1960s and 1970s, as you and I had a whole episode, I think about non-normality,. So in SEM, we've had ways to deal with this. But PLS doesn't have the heavy distributional reliance on normality.
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