BEYOND THE RED ZONE: VENTURE CAPITAL AND COLLEGE ATHLETICS
THIS IS REVOLUTION ＞podcast
The Financialization of College Athletics
This chapter examines the growing influence of venture capital in college sports and its impact on traditional NCAA structures. It explores how financial dynamics and the rise of athlete branding are reshaping the landscape, driving competition, and fostering a culture of individualism among student-athletes. Additionally, it highlights the challenges faced by smaller schools in adapting to these changes, including potential shifts towards a super league model.
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