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4 Growth Hacks That Scaled HubSpot To $1 Billion (#121)
Marketing Against The Grain
How to Build a Great Business Long Term
Growth hack number one is to create a new category. It's the non-obvious choice to build a great business long term. Investing in customer net promoter score or customer happiness means you spend more to make your product better. You want to turn your customers into rabid fans of your product andyour business.
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