Navigating the Balance of Branding and Content Creation

Today's video is a Q&A I held in Brazil recently. We discuss the details of understanding culture when you're trying to make a global impact. We dive into the fundamental human truths that remain constant across borders and how to include local context to make your message resonate. We also talk about the balance between attention and accountability when you're in the public eye, and how ambition and patience go hand in hand. If you're a content creator, you'll find value in our discussion on differentiating your content based on your audience. For the leaders out there, we touch on the responsibility you hold for every member of your team. This episode really has something for everyone! Enjoy.

THINGS WE TALK ABOUT:

-The power of curiosity in entrepreneurship -How to internationalize your content -The balance between confidence and humility -The concept of document, don't create -How to balance between building a brand and selling -Is it important for creators to become the face of their brand? -How to continuously adapt to changing markets -How to consistently stay at the top of your industry