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The Surprising Science of Motivation (it’s not what you think) | Emily Balcetis

Good Life Project

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The Dangers of Inattentional Blindness

The idea of inattentional blindness, we've paid attention to it, but somehow we haven't seen what's really there. People's foveal view definitely ends on that gorilla and they still don't have that experience of seeing it. That phenomenon is so robust, actually, that it's become the backdrop of a health and safety campaign in London. In a single year, I think there over 2000 bicyclists in London that were hit by drivers,. The most frequently offered responses,  I just didn't see them.

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