So tell us exactly what Tom is offering is, how does it

work? Tom is a visual storytelling tool for work. Uses live data, a system of drag and drop tiles, and now AI to help you weave a compelling narrative together. A Tom can be as visually interesting and impactful as a high fidelity video, but also is easy to build as a document. A lot of people use it for presentations, and since we've launched recently, we've seen people use it for other things as well, like websites or portfolios or quick idea sharing. I feel we could have only built a product like this by leaning really heavily on the systems thinking and interaction design skills of our product design team.

How does design really play into the core of a company's product offering?

If a product has a touch point with an end user, then there's a way to be intentional about how that experience ends up working. I think design at its core is just the definition of that process. Thinking through even if the only touch point is a website, just thinking through the mental state someone is in when they get to that website and what they might want to see to compel them into the next step and organizing the information they encounter and process and walking them through that. If your product is something that's really engaging or requires a lot of interaction, it's even more surface area for someone to think through really intentionally. When we think about what does a designer doing to fit into a company's core product offering, it's just bringing a bunch of considerations into an intentional thought process of how someone experiences and interacts with the company and its

product.