That's really a subtle thing in the advertising. The

beauty of it is is like you're listening and you don't know whose who's a advertising to. Who hereth the the ma n the instructor and the person were all together, yes, they they came together as one.

Oh, i think what makes palaton so successful is it's really about, it's about the community. So you might be doing a work out alone at home, but it's about the community, not on on the machine or on the hardware, but through the screen. And then on social, there ther communities on social or so rich, where they're supporting each other. When some one joins the community, whatever your handle is or your name, it's just a real supportive network. So the membership is what makes palaton palaton, not not that they make great machines, younow, gray treadmill, or bike or other products. It's about the community that's sort of wrapped around the membership. And that's what we try to do, and that's what they set out to do as a companyit's what we try to reflect in the advertisement. Well,

i'll tell you something, every time i heard one of those adds, and i didn't know that you were behind hem, like, i would stop and listen and wonder what, what kind of thinking was at the bottom of this

ye.