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4min chapter
Paying People to Turn Off the Fridge
What's Your Problem?
Are There Other Ways to Reduce Electricity?
People really have a need and a desire to save electricity, but don't know how to. In California, during the middle of the day, from 12 to 2 PM, we have too much power on the grid. So we want you to use as much energy as possible. You basically have free energy all the time, or not 98% of the time. And then 2% of thetime you have really, really expensive energy that is encouraging you to reduce or save energy.
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