Patricia Stokes || Creativity from Constraints
The Psychology Podcast
00:00
Using Constraints to Solve the Innovation Problem
Fashion is interesting. The goal is always to be fashionable. But if you're a brand, you have to be recognizably new. So what carlanger field will retain? Ok? Fortunately for him, chanell had some very recognizable elements. As long as those exist, it's recognizably chanel. Ralph loren is interesting because he does something that a friend of mine, who's a fashioned designer, calls appropriations. It's the czarina look, it's the safari look, whatever the look is. K and his people actually go out and buy clothing with that look,. You know, that they take a part and do tha so that
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