7min chapter

Odd Lots cover image

The Moment That Boeing's Culture Started To Rot

Odd Lots

CHAPTER

Financial Pressure and Competition

This chapter discusses the financial pressure faced by Boeing due to competition from Airbus, comparisons to General Electric, and the influence of McDonnell Douglas executives and Jack Welch's thinking. It also explores the miscommunication and mismanagement that led to the software change and subsequent crashes of Boeing's planes.

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