S3 E1: How Ty Haney Grew Outdoor Voices From Scrappy Startup To $40M Success Story
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OV Tote Bags - The Blue Doing Things
I think OV did such a good job of it playing that middle ground between an athlete and somebody who sits on their couch, I guess. And the other interesting thing was, you know, you guys did the tote bag. That was like another checkbox that people wanted to buy into the brand. We had three very different perspectives on how to grow. So the strategies were one, like amazing storefronts, like in expensive storefronts, at least in flat iron. The other was direct to consumer and like the Facebook flywheel effect. And the third strategy was sort of like the, hey, we've got a small storefront in a sort of a hidden spot and it's cheap
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