They’re not trying to be creepy
Akimbo: A Podcast from Seth Godin
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Brand Marketing - The John Jana Maker Rule
Selling ads is really seductive because it separates the people you are dancing for and the people you're trying to change. This siren song of advertising usually leads to people with good intentions not finding an advertiser cause they don't understand what advertisers want. Until very recently, almost all advertising was brand marketing. The internet is the first mass medium that wasn't invented for advertisers. It's a micro medium, a personal medium, a one on one medium.
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