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Where Your Podcast Plays Matters More Than You Think

Sounds Profitable

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Identifying Podcast Players - The Importance of a Central Database

Publishers and advertisers need to understand by source, whether that source is app, web or unknown. It's time for the hosting platforms and IAB to adopt a central database to identify podcast players. PodTrack chose to still include iHeart as number one in the ranker even after Ashley Carmen exposed this issue.

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