4min chapter

The Next Big Idea cover image

PREPPY: The Surprising Origins of American Style

The Next Big Idea

CHAPTER

The Kingdom of Prep: The Inside Story of the Rise and Fall of J. Crew

Caleb Bissinger and Mita Malek are on The Next Big Idea. This week, they talk about the origins of preppy style in America. They'll also discuss the rise and near fall of J. Crew with Maggie Bullock.

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