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#346: The Power of Pricing with Casey Brown from Boost Pricing

Intentional Growth

CHAPTER

The Power of Pricing and Its Impact on Trust, Branding, and Selling a Business

This chapter explores the negative effects of using gimmicks and games in pricing strategies and highlights the importance of trust and branding. It also discusses the concept of pricing power in private equity and selling a business, and raises the question of intentionality.

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