Blis CTO Aaron McKee on Location Intelligence and the Future of Omnichannel Advertising
Marketecture: Get Smart. Fast.
00:00
Enhancing Advertising with Geo-Targeting
This chapter discusses the integration of geo-targeting in digital advertising, highlighting its advantages over traditional cookie-based strategies. It explores the utilization of demographic data and GPS insights to refine audience targeting and increase campaign effectiveness. The chapter also addresses challenges in location accuracy and introduces innovative measurement strategies to optimize advertising performance.
Transcript
Play full episode
