Exploration of successful entrepreneurs' unconventional problem-solving methods and niche market focus, featuring stories of adapting to customer demands and innovating to address unique industry challenges for business growth.
Sometimes, you need to break the rules to innovate — but which ones? Entrepreneurship professor John Mullins shares six counter-conventional mindsets for entrepreneurs looking to think strategically, navigate challenges and change the world. After the talk, Modupe expands on the value of stepping out of your comfort zone – thoughtfully.