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2min chapter
Mutiny: Stewart Hillhouse's "owned audience" framework
Content, Briefly
Understanding Personalization vs. Conversion Rate Optimization
This chapter explores the distinctions between website personalization and conversion rate optimization (CRO), highlighting how personalization offers a more comprehensive approach to tailoring user experiences. It also discusses how non-experts can implement personalization strategies to improve their marketing outcomes over time.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode