The Importance of Talking the Talk

We're the only company bringing a new sunscreen to the market in the US. We also have a safer under the sun initiative where we provide free cancer screening with dermatologists all over the US for free. I think people really treasure it when they can get good information and especially when you can recommend say a sunscreen product that does actually work for them. And science is also really cool at the moment. People care a lot about science. For industry, it's really good to be more transparent. Now you have all this opportunity to show people your data if you have it. If you do have science backing up your products, if you have evidence, then people are going to be interested now.