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#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest Businesses
Modern Wisdom
The Importance of a Good Menu
In the Suckling Licton sign experiment, it's running a craft beer bar. There is a 4% increase in average spend when the most expensive beer is at the top. It suggests you should definitely be making sure the first thing people experience is expensive. But I think if someone has gone to a bar, they're not going to pick up a menu and walk out without lowering their eyes, millimeter.
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