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4min chapter
The Founders' List: How VCs See Your KPIs
The NFX Podcast
How VCs See Your KPIs, Read by NFX
Most founders I meet with think they're data-driven, but few are. Real KPIs are specific, measurable and actionable metrics that are consistently tracked. A daily report is a good filter for B2C startups and also for most B2B companies. The top priority of a startup changes at different points in its lifecycle - so should its KPIs.
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