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Zoom Zooms Up, Intuit’s Human Touch & Powell’s Ambiguous Speech

Brew Markets

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The Synergy of AI and Human Expertise in Tax Preparation

This chapter explores the growth of TurboTax Live and its innovative blend of software, AI, and human support, highlighting the benefits of accuracy and efficiency for consumers. It also addresses the psychological factors in tax preparation, emphasizing the necessity of empathy in dealing with clients' financial concerns.

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