The Media Show cover image

The future of ITV, Impress announces members, Trust in the media

The Media Show

00:00

Decline in ITV's Drama-Audience Share

The chapter explores the significant drop in ITV's drama-audience share compared to BBC One, discussing the need for ITV to invest more in its drama content to stay competitive in the television market. It delves into the internal dynamics at ITV, including tensions between commissioners and producers, and examines Kevin LIGO's strategies as the head of ITV studios.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app