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19min chapter
#236: Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas
Creator Science
Building Joyful Business Models
This chapter delves into a business model focused on joy and team fulfillment, addressing the gaps between expected and actual outcomes due to flawed systems. The speaker outlines their licensing strategy, which fosters a collaborative community for applying their ideas while avoiding rigid hierarchy within their author team. The discussion emphasizes the importance of self-awareness, trade-offs, and brand management in creating a successful and supportive business environment.
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