Recode Decode: Kirsten Green
Decoder with Nilay Patel
00:00
Evolving Retail Dynamics
This chapter investigates the critical role of merchandising in retail and the contrasting approaches between traditional and modern online platforms. It highlights the changing consumer preferences, especially among Gen Z, and the importance of emotional engagement in shopping experiences. The discussion also touches on venture capital, investment strategies within the DTC landscape, and the significance of brand identity in connecting with consumers.
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