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Creatives end cards arms-race, why is soft launching in US a terrible idea? Night crows review (#69)

two & a half gamers

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Iron Source and App Love Roll Out a New End Card Template

A little over two years ago, iron source rolled out a new end card template that required users after watching a 30 second rewarded add to first wait and then click an X. So this added about a three to five second to a 30 second add experience. It really makes sense for public listed companies to experiment with the rewarded add units as this is where they have the highest margins. A way of seeing even better results is to artificially inflate CTRs and install rates by making ads harder to click out of.

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