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Mattel reportedly has 14 properties in active development, making use of their intellectual property library. We have Barney, Polly Pocket, Thomas and Friends, an American girl. Emily: I feel like trying to modernize Barney for potentially a more mature audience is going to be harder than Barbie. "I think the playbook gets old really fast as Emily kind of alluded to," says Tom Charity.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode