The CRAZIEST Rory Sutherland Conversation EVER + 20 New Marketing Rules You’ve Never Heard. Buckle up, strap up for an ADHD Orgy with the G.O.A.T.

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ON THE MENU:

David Oglivy’s American Express Double Your Money Back Guarantee Rule = Get rid of arseholes + show Skin in the game
Why are Jack Daniels Tube Posters SO LONG? Brand Depth vs Brand Awareness: Turn a 3 second poster into a 60 second poster
How to Apply Daniel Khaneman’s System 1 vs System 2 in Food & Drink Marketing
Why Long Copy is so UNDERRATED = target the “definitely converted” + keeps brand status
RUSH Hairdresser Bog Rule: Why Restaurants should over invest in toilets to INCREASE perceived VALUE… “too many toilets are third world backstage vs Oscars onstage”
Black Bear Burger + Behavioural Economics Fast Feedback: Street food is Comedy, Restaurants are Movies
How Oisin Rogers + The Devonshire Use Behavioural Economics “Peak End Rule”
Why do we have Micro Wave meals but not Air Fryer meals?
The Brand Halo Effect of Michelin Star Restaurants: Flagship vs. diffusion of brands…”not every part of your business needs to make money”
Why Jesus was The First Behavioural Economist: Parable of the Lost Sheep = Loss Aversion, Boy Who Cried Wolf = Regret minimisation
Rob Henderson Status Rule: “Rich peoples food looks better then it tastes, poor people food tastes better then it looks“
Pizza Hut Takeaway Heuristic: How Hot > How Tasty
McDonald’s Food is COMPLETELY PREDICTABLE = Recirculating FAME = Playing Capitalism in easy mode
How Rory Would Create a Polish Nando’s + Raymon Loewy’s MAYA Principe: Most Advanced. Yet Acceptable.
Elvis + Polio Vaccine Rule: “the selling of ideas is more important the idea, itself”
Psycho Physics: Why we like food with uneven texture?
Chipotle + Sunk Cost Fallacy: how you end up spending £14 f*cking quid at Chipotle
Rory Sutherland’s Anthropological Analysis of Ibiza + why he doesn’t get take drugs
Amazon Steel It Rule: Steal strategies off businesses ages do
How We Marketed Small Pox: King Vaccinated His Children = Status, Mimetic Social Copying
New Shoes Pain + Regret minimisation. You never forget your extravagances

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