#65 - Video marketing for B2B tech growth with Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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How to Shorten the Sales Cycle
The key to shortening the sales cycle overall is giving people access to what they want. In enterprise SaaS there's not actually any pricing on the page which is even more annoying and then it's like request a demo or you just roll your eyes with Martek. Most marketer and sales teams today in many cases we market and sell the way that we want to market and sell right, he says. But very few of us genuinely flip that and say I'm genuinely going to market and selling the way that our prospects and customers actually want to learn and buyRight If you put that test down right you could like mystery shop your own company that's the most fun thing to do right
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Transcript
