Fintech Insider Podcast by 11:FS cover image

734: Insights: How important is trust to financial services in 2023?

Fintech Insider Podcast by 11:FS

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The Importance of Trust in Banking

The qualities of consistency and reliability are undervalued simply by doing things predictably. If it's your brand on the masthead, then the customer is going to assign responsibility and accountability to you. The key criterion for me is one, understand that if it's got Adam's name on it, then we're the accountable partner. Two, it's just got to work relentlessly. Those are two, if you like, cardinal rules.

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