The Rise of Retail Media in Cannes

Instacart had a suite at the Majestic Hotel right there on the Coiseut which is this like thrumming main artery of Cannes. Albertsons made a very big announcement you know that and they saved it for Cannes which was about kind of laying the groundwork for measurement standards for retail media. So yeah I mean everyone was talking about gender and of AI obviously but retail media was also a very big topic of conversation. It's the same mushy part of the Venn diagram if you will.