7 Specific Tips to Improve Your Search Engine Optimization (SEO) on Google
The Thriving Dentist Show
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What Is an Appropriate Marketing Budget?
The best way to look at this is if you're a PPO office, you need to start looking at all the insurance adjustments you have as a marketing expense. In my own practice last year, we spent 1.8% of our revenue on marketing1.8%. Heck of a lot better than the 38% we were spending when we were in network. But I think a realistic marketing budget to master digital marketing might be in the 3% range, 3% or less.
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