3min chapter

The CPG Guys cover image

Bev Alc Retail Media with Drizly's Amit Patel

The CPG Guys

CHAPTER

Roku - What Are the Connected TV Opportunities?

Amitai Agrawal: I understand the onsite capabilities and the offsite capabilities almost like a DSP, but I'd love to learn, get one level deeper. So let's talk about programmatic options, social media activation possibilities, and then right up top, you mentioned Roku. What are the connected TV opportunities? Sure. He says from a social perspective, we definitely work very closely with meta that tends to be a pretty popular channel today. And we're going to continue to support our partners as they end up determining what best channels are best to market their products through their own paid media.

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