EP 183 | Geoffrey Moore - How your churn and retention is impacted by your stage of growth
CHURN FM
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What's the Point of a Third Rate Choice?
When I was at Hot Shop previously, we had a little bit of an issue that we had with churning retention. We were starting now to cross the chasm going a little bit more towards mainstream. It took quite a while, but once we did that, like that again was like a step change in the business. You could really start to see the impact on retention and on the business itself. But eventually you do have to go back to horizontal.
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