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The Cable Business, We Got to Go Direct to Consumer, We Can't.
Chris albreck has a technology team out west of his own people, and they are saying, we got to go direct to consumer. We can't be at the mercy of the cable operators any more. The second part of it is, let's buy net flicks, because they are going to be doing things that we can't. That will be further, a further way to distinguish ourselves from them in the future,. And so it goes to jeff bucas, who, at that time was moved, he moved up town in two thousand two to corporate.