What Is the Most Common Perceived Network Effect?

James Currier is an expert in a key ingredient behind the success of companies like Meta, Uber, and Amazon. The key ingredient? Network effects. They happen when a company's product or service becomes more valuable as its usage increases.

James has not only seen the growth of digital businesses but also created four successful venture-backed startups himself in the past couple of decades. Those endeavors were sold to companies like Monster and PayPal. His fifth company is the early-stage venture capital fund NFX (you got it: network effects). He's currently a general partner there. Today, James advises top startups about how to build strong network effects to win – and win big.

Today, James and I talk about:

• His journey as an entrepreneur and as an angel investor up to NFX;
• The discovery and the importance of network effects;
• And James' lessons for entrepreneurs looking at network effects when creating and scaling their startups.

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