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MSG's facial recognition software, BuzzFeed's deal with Meta, The Creator Economy and more | E1667
This Week in Startups
Facebook Never Really Shared Revenue With Creators
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YouTube understood early that, yeah, we're going to share some revenue with creators, but the trade off is going to be the billions of views. It took Instagram and Facebook forever,. I think to realize the value of creators in that way. So they never shared revenue with them. They didn't build studios like Facebook did. You'd get big on Instagram and then you would just have to rely on like merch to try to turn that into a living. And so they're finding that increasingly creators are like, okay, well, I'm going to TikTok.
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