2min chapter

Send & Grow by SparkLoop cover image

Using Twitter ads to grow newsletters — with Ryan Carr from Blakely Digital (formerly The Hustle)

Send & Grow by SparkLoop

CHAPTER

How to Maximize Your LTV

LTV is a calculation that you can back into for a newsletter specifically based on what kind of CPM you're charging sponsors. And so that's a model that we help the folks that we work with build in a lot of cases. I don't know if there is a hard line, but unless they're just not monetizing at all, I think there are always ways.

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