How to Maximize Your LTV

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LTV is a calculation that you can back into for a newsletter specifically based on what kind of CPM you're charging sponsors. And so that's a model that we help the folks that we work with build in a lot of cases. I don't know if there is a hard line, but unless they're just not monetizing at all, I think there are always ways.

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Carr of the Blakely Digital: an agency dedicated to helping newsletter operators grow their audience & revenue.

And Ryan knows a thing or two about newsletter growth. Ryan was the Growth Lead at The Hustle when they were acquired by Hubspot and now — with his agency — helps drive growth for newsletters like Bankless DAO and Matthew Berry's Fantasy Life, to name a few.

In this episode, Louis & Ryan discuss…