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How to Land Your First $1,000/Month Agency Client. Ep #060

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

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Navigating E-Commerce Growth: Strategies and Challenges

This chapter explores the trajectory of a family business and its website, buildyourjacket.com, highlighting the impacts of social media and paid advertising on growth. It discusses the duality of marketing strategies—balancing quick returns from platforms like Facebook and Snapchat with the risks of over-reliance on paid ads. Insights into customer acquisition, sustainability, and the evolutionary landscape of direct-to-consumer brands underscore the importance of adapting to market changes.

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