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13min chapter
How to Land Your First $1,000/Month Agency Client. Ep #060
The Koerner Office - Business Ideas, Advice & Deep Dives - TKOPOD.COM
Navigating E-Commerce Growth: Strategies and Challenges
This chapter explores the trajectory of a family business and its website, buildyourjacket.com, highlighting the impacts of social media and paid advertising on growth. It discusses the duality of marketing strategies—balancing quick returns from platforms like Facebook and Snapchat with the risks of over-reliance on paid ads. Insights into customer acquisition, sustainability, and the evolutionary landscape of direct-to-consumer brands underscore the importance of adapting to market changes.
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Listen to the best highlights from the podcasts you love and dive into the full episode