
Shedding Light on Google's Dark Side
The Tech Policy Press Podcast
00:00
Is Google's Ad Network a Good Idea for Publishers?
Google runs really the world's largest ad network. Google has publicly said that there's roughly more than 2 million different websites and potentially apps also that are part of this network. There is no other ad network of a anywhere approaching a similar size that allows its publisher partners to be confidential as Google lists. And so one of the things that we set out as our goal for last year was, can we de anonymize Google secret publisher partner list. We decided to see if we could actually de anonymize this list and make it more transparent and understand what's in there.
Transcript
Play full episode